Amazon services - Full-service Amazon growth & management

We help brands launch, scale, and dominate on Amazon. From listing optimization and PPC advertising to full account management and international expansion — Rico Retail is your end-to-end Amazon partner.

What we do - Amazon service offerings

A comprehensive suite of Amazon services built around maximizing revenue, protecting your brand, and scaling efficiently.

Amazon PPC Advertising

Full management of Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video campaigns. We build, optimize, and scale ad strategies to maximize ROAS and total revenue.

  • Keyword research & competitive analysis
  • Campaign structure & bid optimization
  • Negative keyword management
  • Daily budget pacing & dayparting
  • ACOS / TACOS target management
  • Product targeting & category targeting
  • New product launch PPC strategy

Listing Optimization

We write and optimize every element of your product detail pages to maximize organic ranking, click-through rate, and conversion rate.

  • SEO-driven title optimization
  • Bullet point copywriting
  • Product description & A+ Content creation
  • Backend search term optimization
  • Keyword indexing verification
  • Category & browse node optimization
  • Subject matter & attribute completion

A+ Content & Brand Story

Premium enhanced brand content that builds trust, communicates value, and drives higher conversion rates across your catalog.

  • A+ Content design & copywriting
  • Premium A+ Content (where eligible)
  • Brand Story modules
  • Comparison chart modules
  • Cross-sell & upsell content strategy
  • Image & infographic creation

Amazon Storefront Design

Custom Amazon Brand Store design that showcases your full catalog, tells your brand story, and serves as a landing page for external and internal traffic.

  • Multi-page storefront architecture
  • Custom imagery & lifestyle visuals
  • Seasonal & promotional page updates
  • Storefront traffic analytics
  • Branded URL setup & management

Product Launch Strategy

End-to-end launch playbooks that get new products ranked, reviewed, and generating revenue from day one.

  • Pre-launch keyword & competitive research
  • Launch pricing & coupon strategy
  • Initial review generation (Vine program)
  • Aggressive PPC launch campaigns
  • External traffic strategy (social, email)
  • Ranking velocity monitoring

Full Account Management

We operate as an extension of your team, handling the day-to-day operations of your Amazon Seller Central or Vendor Central account.

  • Seller Central & Vendor Central management
  • Case management & support escalation
  • Inventory health monitoring & alerts
  • Suppressed & stranded inventory resolution
  • Account health & policy compliance
  • Flat file & bulk upload management
  • FBA shipment creation & coordination

Inventory & Supply Chain

Forecasting, replenishment planning, and FBA logistics management to keep your products in stock and avoid costly storage fees.

  • Demand forecasting & replenishment planning
  • FBA vs FBM strategy
  • Inbound shipment management
  • FNSKU labeling & compliance
  • Aged inventory & removal order management
  • Storage fee optimization
  • Multi-warehouse coordination

Brand Protection & Compliance

Proactive monitoring and enforcement to protect your brand, listings, and Buy Box from unauthorized sellers, counterfeiters, and hijackers.

  • Amazon Brand Registry setup & management
  • Amazon Transparency program enrollment
  • Counterfeit & hijacker monitoring
  • IP violation & cease-and-desist filing
  • MAP enforcement strategy
  • Unauthorized seller removal
  • Review abuse monitoring

International Expansion

Launch and manage your products across international Amazon stores — North America, UK, EU, and beyond — with localized listings, FBA, and advertising.

  • Marketplace assessment & entry strategy
  • Listing translation & localization
  • International FBA setup (FBA Export, Pan-EU, EFN)
  • FNSKU & compliance labeling for EU/UK
  • VAT & regulatory compliance guidance
  • Currency & pricing strategy
  • Cross-border advertising management

Amazon SEO & Organic Ranking

Data-driven organic ranking strategy to get your products on page one and keep them there.

  • Keyword tracking & rank monitoring
  • Search volume & relevancy analysis
  • Competitor keyword gap analysis
  • Indexing audits & troubleshooting
  • Organic vs paid ranking strategy
  • Category ranking optimization

Reporting & Analytics

Custom performance dashboards and regular reporting so you always know exactly where your business stands and where the growth opportunities are.

  • Weekly & monthly performance reports
  • Gross revenue, ad spend, & ROAS tracking
  • Per-SKU unit sales & profitability analysis
  • Market share & competitive benchmarking
  • Advertising attribution modeling
  • Custom KPI dashboards
  • Quarterly business reviews

Amazon Promotions & Deals

Strategic use of Amazon's promotional tools to drive volume, increase Best Seller Rank, and win seasonal shopping events.

  • Lightning Deals & 7-Day Deals
  • Coupons & percentage-off promotions
  • Prime Day & Black Friday / Cyber Monday planning
  • Subscribe & Save setup & optimization
  • Social media promo codes
  • Brand Tailored Promotions

Review & Reputation Management

Build and maintain a healthy review profile that drives buyer confidence and conversion.

  • Amazon Vine program management
  • Request a Review automation
  • Negative review monitoring & response strategy
  • Product insert compliance
  • Seller feedback management
  • Review velocity tracking

External Traffic & Attribution

Drive qualified off-Amazon traffic to your listings using Amazon Attribution to measure and optimize external marketing efforts.

  • Amazon Attribution setup & tagging
  • Google Ads → Amazon traffic campaigns
  • Social media → Amazon funnels
  • Email marketing → Amazon campaigns
  • Influencer & affiliate coordination
  • Brand Referral Bonus optimization

How we work - Our process

A structured, transparent process designed to deliver results from day one and compound growth over time.

  • Discovery & Audit. We perform a comprehensive audit of your current Amazon presence — listings, advertising, brand content, account health, and competitive positioning — to identify gaps and opportunities.
  • Strategy Development. Based on the audit, we build a custom roadmap covering listing optimization, advertising structure, content strategy, and growth targets tailored to your brand goals and budget.
  • Implementation. We execute the strategy — optimizing listings, building campaigns, creating A+ Content, setting up brand protections, and aligning inventory operations.
  • Optimization & Scaling. Continuous optimization of bids, keywords, content, and strategy based on live performance data. We adjust weekly and report regularly so you see every dollar at work.
  • Expansion. Once your core market is performing, we identify new opportunities — new products, international marketplaces, new ad types, and incremental channels — to scale your Amazon business.

Results - Proven Amazon performance

Real numbers from real brands we manage.

Amazon revenue managed annually

$4.2M+

Average ROAS across clients

6.8x

Average YoY revenue growth

140%

International Amazon storefronts managed

4

What our clients say

Rico Retail came in when our Amazon business had really hit a wall. They helped us rebuild everything, from our ads to our listings, and even guided us through Transparency and launching in Canada. What I really like is how hands-on they are. It doesn't feel like working with an agency, it feels like they're part of our team.

Jason StoneManaging Partner, Hustle Butter Deluxe

We needed a team that could treat Amazon as a growth channel, not a spreadsheet. Rico Retail cleaned up our catalog for organic search. For the first time our Amazon strategy feels proactive instead of reactive.

Daniel RichardsPresident, Absolutely Natural

Success stories - Case studies

Detailed examples of how we've driven measurable results for Amazon brands.

E-Commerce — Health & Beauty

Hustle Butter Deluxe — Scaling a Tattoo Aftercare Brand on Amazon US & Canada

Hustle Butter Deluxe came to us managing their own Amazon advertising with limited PPC experience. We restructured their entire ad account, optimized all product listings with keyword-rich copy and new A+ Content, enrolled the brand in Amazon Transparency to combat counterfeits, and expanded operations into Amazon Canada.

We manage weekly performance reporting, monitor inventory health, coordinate FBA shipments including FNSKU labeling, and run seasonal promotional campaigns around Prime Day, Black Friday, and key tattoo-industry events.

#1 in Category

Best seller in Tattoo Aftercare Products

$0 → $380K

Amazon Canada annual revenue

14 SKUs

Actively managed & optimized

E-Commerce — Natural Skincare

Absolutely Natural — Amazon SEO & Catalog Expansion

We partnered with Absolutely Natural to optimize their Amazon catalog for organic search visibility and expand their product line presence on the platform. Ongoing management includes keyword rank tracking and competitive analysis.

Page 1

Rankings for 12+ primary keywords

67%

Organic traffic increase

Expertise - Why Rico Retail

What sets us apart from other Amazon agencies and freelancers.

  • Amazon-Native Expertise. We live inside Seller Central and Vendor Central every single day. We understand the nuances of Amazon's algorithm, advertising console, and constantly evolving policies — not just the theory, but the real-world execution.
  • Full-Stack Capability. Advertising, SEO, content, design, inventory, compliance, and international expansion — all under one roof. No need to coordinate between five different vendors. One team, one strategy, complete accountability.
  • Data-Driven Decisions. Every decision we make is backed by data. We build custom reporting dashboards, track per-SKU profitability, and optimize based on real numbers — not gut feelings. Weekly reports and quarterly business reviews keep you informed.
  • Category Experience. We've managed brands across health & beauty, personal care, baby products, skincare, tattoo aftercare, and more. We understand category-specific dynamics, seasonal trends, and competitive landscapes.
  • Brand Protection Focus. From Amazon Transparency to IP enforcement, we proactively protect your brand from counterfeiters, hijackers, and unauthorized sellers. Your brand equity is safe with us.
  • Transparent Communication. No black-box management. You get full visibility into every campaign, every optimization, and every dollar spent. We communicate proactively and treat your business like our own.

Platforms & tools - Tools & platforms we work with

The Amazon ecosystem tools and platforms we use daily to manage and grow your business.

Amazon Seller Central
Amazon Vendor Central
Amazon Advertising Console
Amazon Brand Registry
Amazon Transparency
Amazon Attribution
Amazon Vine
Helium 10
Jungle Scout
Keepa
DataDive
Brand Analytics
Manage Your Experiments
FBA Revenue Calculator

Ready to scale on Amazon?

Whether you're launching your first product or managing a seven-figure catalog, we'll build a custom strategy to grow your Amazon business profitably.

Tell us about your project